Once upon a time, Karen Rieschieck and Caroline Price started Alice Euphemia, a small second-hand fashions store in a basement store off Flinders Lane. Its intention was, as Rieschieck puts it: '... really just to pay my way and have a beautiful life". Ten years on, the store has made a reputation for identifying and inviting new creative talent to show their handmade clothes, jewelry and art. Designers that have been represented by Alice Euphemia include: S!X, Ess Hoshika, Toni Maticevski and Roslyn Piggott.
Alice Euphemia is also celebrating a new premises, a former Craft Victoria showroom in Fitzroy.
Alice Euphemia is located at Shop 6, Cathedral Arcade, 37 Swanston Street in the Melbourne CBD and at 114 Gertrude Street, Fitzroy. For more on Alice Euphemia, read 'Artfully Yours' in the SMH.
Alice Euphemia http://www.aliceeuphemia.com