Fashion Record

Saturday, February 20, 2010

Y-3 Autumn/Winter 2010-11

Y-3 Autumn/Winter 2010
Y-3 Autumn/Winter 2010
Y-3 Autumn/Winter 2010
The Y-3 Autumn/Winter 2010-11 collection was presented at the Park Avenue Armory on 14th February 2010. This season's collection was developed with 2 opposite aesthetic ideals in mind: Tradition vs. Future - classic shapes inspired by bespoke English tailoring in futuristic materials, or classic materials in futuristic shapes. The show was presented as an ode to masked superheroes like Zorro and the Scarlet Pimpernel.

Adidas www.adidas.com
Y-3 www.adidas.com/Y-3
Yohji Yamamoto www.yohjiyamamoto.co.jp

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Sunday, February 01, 2009

Adidas 60 Years of Soles and Stripes

Adidas 60 Years of Soles and Stripes
2009 marks the 60th anniversary of the iconic 3-Stripes mark introduced by company founder, Adi Dassler.

Adidas will celebrate “60 Years of Soles and Stripes” with product introductions all year, finished off with the ultimate House Party.

Go to www.adidas.com/au/homepage.asp to find out more about how Adidas are celebrating its anniversary, and details about the ultimate House Party.

Adidas www.adidas.com/au/homepage.asp

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Tuesday, September 09, 2008

Y-3 Spring/Summer 2009 Men's & Women's Collection

Y-3 Spring Summer 2009 catwalk
Y-3 Spring Summer 2009 backstage
Y-3 presented its Spring/Summer 2009 Men's and Women's collection on Sunday 7th September, during New York Fashion Week, at a venue in Chelsea.

The show's backdrop reflected the inspiration for the collection - tradition of sports and quotes from a bygone era, its relaxed elegance and playfulness.

Y-3 also unveiled its second New York flagship store, located at 92-94 Greene Street, in Soho. Its opening was celebrated with an exclusive in-store event held on Tuesday 9th September.

Adidas www.adidas.com
Y-3 www.adidas.com/Y-3
Yohji Yamamoto www.yohjiyamamoto.co.jp

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Wednesday, March 05, 2008

Y-3 Autumn/Winter 2008 Men's and Women's Collection

Y-3 runway
Y-3 Mens Blue
Y-3 Womens Red
On February 3 2008 at NY Fashion Week, Yohji Yamamoto and Adidas presented its Y-3 A/W 2008 Men's and Women's collection, at Pier 40. The runway was set against a 70M long wall of ice.

The Y-3 A/W 08 collection "...celebrates the achievement of the impossible and the unimaginable."

Y-3 has also chosen NY Fashion Week 2008 to launch its first NY flagship store, located at 317 West 13th Street in the Meat Packing District of Manhattan. It is opposite the new Yohji Yamamoto boutique. Both stores opened on February 5th. Y-3 will open a second New York City location in Soho in March 2008.

Adidas www.adidas.com
Y-3 www.adidas.com/Y-3
Yohji Yamamoto www.yohjiyamamoto.co.jp

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Friday, January 04, 2008

Adidas Originals Festival Competition


Adidas Originals is running a competition - an online game for you to create the 'most epic music festival ever'.

On www.originalsfestival.com.au, you follow the prompts to:

1. Select a Venue
2. Book Bands
3. Get Creative(create the festival poster)
4. Get a Crowd - get friends to vote for your festival

The prize is an opportunity go to the Berlin Festival in 2008.

The graphic style of the game looks (and sounds) like a cartoon style 80's video game (see booking the band screenshot above).

Go to www.originalsfestival.com.au for a closer look at the competition.

Originals Festival www.originalsfestival.com.au

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