BMW and the Fashion Philosopher
BMW are promoting the BMW 1 Series with a roadtrip website. The site introduces 4 famous Australian icons ('companions') who will take you on their virtual roadtrip with the BMW 1 Series. Companions include Kathy Demos(founder of the National Design Centre) and Frederik Johnson, fashion designer of Hem and Haw. On the site, you can have a preview of your chosen companion's roadtrip music compilation (via the iTunes store), build your own BMW series 1, and sign up for a test drive. The site also offers a roadtrip collage of Melbourne, Sydney and Brisbane, giving a hip tour of each city. If you sign up for a test drive, you can download your 'perfect road trip playlist' from iTunes store, on BMW.