52 Johnston Street Fitzroy 1998 was the start of Fat - a design store created by Bianca Wiegard, Rachael Cotra, Sarah Hamilton and Kym Purtell. Known as 'Fat 52', the store gained a reputation for Australian Avant-garde and contemporary fashion and design. Eighteen months later the 'Fat4' opened another store in at 272 Chapel Street Prahran created with an innovative interior using large format black and white Xerox and (until recently) an installed river flowing around the store. Next was Fat 3000 - a store at Melbourne's GPO, given an Art Deco meets Alice in Wonderland feel. In mid 2005 Fat 52 moved to 209 Brunswick Street Fitzroy, with interiors inspired by the imagination of Mark Ryden.
Among the labels available at the Fat Stores are: Hem and Haw (tailored silhouettes inspired by classic tailoring), Chronicles of Never (Designer Gareth Moody's own label after finishing with Ksubi), April 77 (French design denim and clothing), Criola (a collaboration between Marissa Parra and Paul Mattei), Friedrich Gray (Designer Ben Pollitt, winner of the Qantas Spirit Of Youth Awards fashion section in 2007 and winner of the LMFF Designer Award at the 2008 L’Oreal Melbourne Fashion Festival), Antipodium (relaxed and cheeky styles for women) and Beat Poet (Beat Poët emerged from German label Punkt Linie Fläche in early 2005, now permanently based in Sydney).
You can visit Fat's colourful, award winning website for more info on Fat at www.fat4.com. Or visit one of the Fat stores around Melbourne at:
GPO Shop G03 250 Bourke St City, 3000 Melbourne Ph: +61 3 9662 333
Chadstone Shopping Centre Shop 407 1341 Dandenong Rd Chadstone, 3148 Australia Ph: +613 9569 5200
209 Brunswick St Fitzroy, 3065 Melbourne, Australia Ph: +61 3 9486 0391
272 Chapel St Prahran, 3181 Melbourne, Australia Ph: +61 3 9510 2311
Stockist: (03) 9486 0555