adidas Originals and Diesel
adidas Originals and Diesel have collaborated to create a premium denim collection - adidas Originals Denim by Diesel.
The collection is made up of two female and two male models, presented with four different washes. Prices range from $260 AUD for the female adi-rohnary model and up to $350 AUD for the male adi-viker model. The collaboration will run over four years with new styles every season.
The concept behind the campaign is '83 original ways to successfully waste your time'. (See 'Take a Family Photo' pictured above) the campaign is continued in adidas Originals stores, online and through events.
The adidas Originals Denim by Diesel collection will be available at adidas Originals stores for Winter 2008, including the adidas Originals store at QVB in Sydney.
adidas Originals www.adidas.com/diesel