On May 7 2008, The Embassy of Sweden showcased the latest in Scandinavian style with the "Generation S" event, held at Oxford Art Gallery(38-48 Oxford St, Sydney).
Camilla Norrback's Australian launch was at Generation S (an ecological fashion label with designs inspired by Art Deco).
Julian Red (poetry, art and fashion mixed into designs both serious and lyrical) also made their Australian debut at Generation S.
Cheap Monday (inspired by Eighties funk and Nineties neon) presented their signature denim line coupled with their off-beat neon, acid bright and psychedelic collection.
KOSTYM by Cheap Monday (translates as 'Suit' in Swedish) offered an elegant, tailored collection - suits with a sharp combination between early 80's Manchester punk and gothic rock.
Footwear company Gram was also there with its stylish, ruggedly elegant distinctive dress shoes.
Dr Denim Jeansmakers completed the list of six fashion labels at Generation S. Its SS08 collection pays homage to the last 3 decades with straight leg and flared styles.
Generation S also presented Swedish electro-pop duo The Sound of Arrows. Stefan Storm and Oskar Gullstrand formed The Sound of Arrows in 2006 from a project to make a Christmas song from sampling a children's choir from YouTube.
The Sound of Arrows
Camilla Norrback www.camillanorrback.com
Cheap Monday www.cheapmonday.com
Dr Denim Jeanmakers www.drdenimjeans.com
Gram Shoes www.gramdesign.se
Julian Red www.julianred.com
The Sound of Arrows thesoundofarrows.com