Fashion Record

Monday, February 25, 2008

PHM08 Limedrop Live Photoshoot

The Limedrop Autumn Winter 2008 Collection will be launched at Penthouse Mouse 08, as part of this year's Melbourne Fashion Festival. The launch will be a live photoshoot, to be held on Wednesday 5th March.

The photoshoot is intended to give guests an idea of how a fashion campaign is captured - including hair, makeup, outfit styling and photography. Sydney based photographer Anna Marcella will be the head photographer during the event.

Limedrop live photoshoot at 46 Stanley Street, Collingwood(near Smith Street) on 5 March 2008 6-9pm, 9pm after party

Penthouse Mouse
L'Oreal Melbourne Fashion Festival

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Thursday, February 21, 2008

Penthouse Mouse

Limedrop dress
PHM08 Leonard St. Bat Kimono Dress
PHM08 Kuwaii Triangle dress
Penthouse Mouse is the fashion store (in the guerilla pop-up shop style), as part of the 2008 L'Oreal Melbourne Fashion Festival.

Launched last year, Penthouse Mouse 2008 will be set for 2 weeks in an oversized (3000sqM) abandoned warehouse space at 46 Stanley Street in Collingwood, Melbourne.

Autumn-Winter 08 collections featured will include: Limedrop, Leonard St., Kuwaii (items of these 3 pictured above), Mercurialist, Pigeon Combine, Trimapee and Vicious Threads. Jewellery from Natalia Milosz-Piekarska, Katzinka Tschierschky and Vikki Kassioras will also be on sale.

Penthouse Mouse will also host a number of parties, exhibitions by graphic and installation artists(including work from 10 Extra Spaces, Kirsty Hulm and The Rollergrooves), parades and fashion shoots.

Penthouse Mouse will open 11am-9pm Saturday 23 Feb to Sunday 9 March.

The public will be invited to a Champagne Shopping evening on Wednesday 5 March.

Go to for an in-depth look at everything going on with wonderful Penthouse Mouse 2008.

Penthouse Mouse

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Sunday, February 04, 2007

L'Oreal Melbourne Fashion Festival

The L'Oreal Melbourne Fashion Festival 2007 (March 4 - 10) will be a showcase of 100 events for Australian and international talent. There are a number of business workshops, lead by a range of industry expertise like homewares designer Jasper Conran and Jan Shepherdson of London's Toyshop. The main venue for the Festival will be a 'Fashion Cube', located between the museum and the Royal Exhibition Building. For a background SMH feature on the festival, click here.