Fashion Record

Wednesday, May 20, 2009

Fashion Palette

Fashion Palette Sydney 2009
Fashion Palette Sydney 2009
Fashion Palette Sydney 2009
Fashion Palette Sydney 2009
Fashion Palette Sydney 2009
Fashion Palette is a new Fashion Industry event founded and directed by Sonya Mefaddi. A 2 day convention, twelve fashion designers shared their own career paths, with the intention of supporting the next generation of Australian fashion designers.
Hosted by MTV VJ Ruby Rose, speakers included Mimco, Arturo Elena, Daniel Herman and Alpha 60.

In addition to the speakers, the Fashion Palette Excellence Awards were also presented. The 2009 category award winners were : Sarah Schofield for Fashion Design, Phong Chi Lai for Accessory Design, Amanda Lim for Capturing Fashion and the Book Club for the People’s Choice award.

The prizes for each winner included AUD2,000, an the opportunity to meet with the General Pants Co. buyer. The top 15 entrants were also invited to showcase their work on the runway at the events after party, with all models, hair, makeup provided by Fashion Palette.

Fashion Palette ran from Friday, 1 May 2009 to Saturday, 2 May 2009 at the Sydney Convention Centre.

Fashion Palette www.fashionpalette.com.au
Mimco www.mimco.com.au
Arturo Elena www.arturoelena.com
Daniel Herman www.danielherman.com
Alpha 60 www.alpha60.com.au
General Pants www.generalpants.com.au

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Monday, January 08, 2007

Mimco - One Day in Paris


As part of Mimco's 10 year birthday this year, Mimco created the 'One Day in Paris' catalogue. The concept was to spend a day around Paris, approach people on the street that represented the Mimco spirit. Each person would be photographed there with Mimco gear. About 30 people were photographed. The beautiful result is produced as a newsprint colour newspaper, available from Mimco stores. There is a quick feature of it online at the Mimco site, under the Word/Essence section.

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