Fashion Record

Saturday, March 03, 2007

T-Bar Retail Stores Growing

T-Bar is a t-shirt retail concept, launched in 2006 by founders Andrea Vidal and Oliver Tilsley. T-Bar aims to fill a gap in the market for reasonably priced, well made t-shirts. T-bar engages local artists and designers for new designs, and all the t-shirts are sold in a bar-like fitout.
T-Bar's flagship store is in Melbourne Central, with a second store imminent at Highpoint Shopping Centre(also Melbourne).
You won't catch any T-Bar advertising for now - T-Bar is promoted(successfully) by word of mouth, and through some product placement. T-Bar is also planning a national design competition for May '07.
Have a look at T-Bar at Melbourne Central.

Melbourne Central

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