Replay was founded by Claudio Buziol in the 1980s, in the green hills of the Veneto region, Italy. It was there that Buziol began the design innovations with denim that Replay is now noted for.
Italian clothing company Fashion Box Group took the label global, with Replay now sold in over 50 nations.
In 1990 Replay started its 'Store Concept Project', creating distinctive store design with the themes of 'Real, authentic, material'(Barcelona, Wien and Paris stores featured).
The Replay Collectors brand was launched in 2006 to celebrate 25 years of Replay. Its intention is to continue the tradition of innovation with limited edition ranges. Its first garment is the Replay Organic Blue Jeans - jeans made from completely organic cotton hand-treated with abrasives and even rinsed in an infusion of flowers and essential oils to give them the 'lived-in' look.
Fashion Box Group also hold the brands We are Replay(innovative menswear and womenswear with a nod to 'vintage' style) and Replay and Sons(childrenswear).
At www.replay.it online you can find out more about Replay, preview the various brands, or find your local Replay stockist.
Australian stockists include Delirium Fashion Wear(433A King Street, Newtown, NSW 02 9519 3311) and Barbas (1/450 Chapel Street, South Yarra VIC 03 9827 4100)
We Are Replay www.wearereplay.com
Replay and Sons www.replay-and-sons.it